Friday 15 April 2011

Discuss the way media products are produced and distributed, within a media area, which you have studied. Film4 is an independent British movie company that is owned by Channel Four. Their yearly budget, since the worldwide success of Slumdog Millionaire is $15 million per year. The way Film4 produce their movies is usually based on co-productions with financiers from outside UK. Slumdog millionaire was a co-production between Film4, Pathe and Celador. Film4s target audience are British males 24-30 and this is clearly noticeable in past movies such as ‘Train spotting’ and ‘Shallow Grave’. UK film companies have low budgets compared to Hollywood film companies which means they have to co-produce and sell rights to other companies. For instance Slumdog Millionaire sold its distribution rights to Fox Searchlight, Warner Bros & Celador; all Hollywood film companies. With Film4 they had to market Slumdog Millionaire through ‘word of mouth’. This is from getting nominated from Oscars and Baftas, however they also advertised the film on their parent company Channel 4. The film soundtrack ‘Jai Ho’ sung by American girl group Pussycat Dolls was played multiple times on their branch channel 4music. This type of synergy was cost effective for Film4 as it was a cheaper way of distributing the film indigenously. However Hollywood companies such as Disney Pictures can afford to distribute their media products within their own company. For example ‘High School Musical’ was first release on their Disney Channel and it was very successful that they made a franchise of it. High School Musical 3 was eventually released in cinema and grossed $252,909,177; the film opened $16 million on Friday for the biggest opening day for a musical film of all-time, it also had an International opening of $40,000,000. All the profit made went straight back to the company which is something Film4 hardly ever sees as they have to co-produce in order get their films recognized worldwide.

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